BLUEPOINT is one of the most important Greek fashion companies, with a big know-how in swimwear.

Since its establishment in 1970, it has been revolutionizing its sector. Its commitment to avant-garde materials, R&D and design, has made BLUEPOINT a pioneer in swimwear.

BLUEPOINT products are sold all over Greece through a wide distribution network. It has also expanded outside Greek borders, establishing an important international presence.

The brand is targeting women that feel fabulous, sexy, dynamic and modern. The big design variety gives space to the BLUEPOINT woman to be creative and become her own ‘stylist’, creating her own summer look! The bikinis can be mixed & matched, combining tops and bottoms of different designs, colours and prints, resulting in unique and very personal looks.

The fitting of each BLUEPOINT piece is impeccable, while the price range is affordable.

In late years, the company has moved on to creating menswear and kidswear, talking to an even wider customer pool.